Newsflash
| DO remember that the internet is primarily a reading medium and your readers are looking for specific content to read. Unless you are selling pictures, your site's images should add to and support your copy, not be used for cheap decoration. So many sites take up lots of space with bought-in stock photos which look pretty but are irrelevant or confusing to the message. |
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DO think about the most likely search words your chosen audience would use, and ensure your site's "meta-tags" are based on these (your web designer will know the technicalities). If your clients are searching for "cheap calls", don't use "inexpensive telecommunications services". |
Newsflash
| DO remember that the internet is primarily a reading medium and your readers are looking for specific content to read. Unless you are selling pictures, your site's images should add to and support your copy, not be used for cheap decoration. So many sites take up lots of space with bought-in stock photos which look pretty but are irrelevant or confusing to the message. |